For Telephone Vendors Only
Dear Telephone Vendor:
What if you could offer your clients a service that perfectly compliments your phone system, that gives you potentially 3 ways to make money and all you have to do is mention it. It would be quite impressive right? How would you like to offer a "financial perk" to your sales people and techs without ever having to reach into your pocket? Sounds too good to be true, doesn't it?
What's the catch? There is none!
By partnering with First Impression, Inc you'll enjoy all these profit centers and much much more! For over 10 years, First Impression has provided On-Hold Music/Messaging for the clients of some of the largest telecom vendors in the country. In short, we would like to be your vendor of choice for On-Hold Music/Messaging. We believe that your phone system customers would enjoy using all the "bells and whistles" on their new or current phone system, and that in having a contact for this service you would more fully meet your customers' needs.
Our system operates simply with a client purchased "boom box" style CD player. We are not in the equipment business; however, you are. Should your salesperson decide to sell the client digital equipment for their on-hold program, we will proceed from there. Plus you profit from "punching our on-hold connecting cord to your customers phone block, or by any programming you have to do".
When you call us with a "warm lead" we will call the client within 24 hours and will report to you that very day the status of the account. When we close the deal, the referring salesperson or technician will be paid a $50.00 referral fee by First Impression, Inc.
Again, we see this type of arrangement as one of the rare win-win-win scenarios in business. We look forward to a long alliance with you.
With Kind Regards,
R.J. Paradee
President
First Impression, Inc
Your 3 New Profit Centers Are:
1) $50.00 referral fee on all closed sales from First Impression, Inc
2) Punch down/programming/install of On-Hold Boombox and/or Digital Equipment
3)
Equipment mark-up (If client has budget)
FAQ's for Audio Advertising Vendors
Q: How do I increase awareness of your on-hold service?
A: Don't wait for your customers to ask about music/message on hold. Instead, be proactive and you suggest music/message on hold to THEM. Say something like this: "We're working with a great on-hold company, and their prices are very reasonable. Would you like me to have them give you call?"
Q : What is a lead?
A: A typical scenario is when you the telephone vendor mention our service to your customer, or the customer asks you about on-hold productions. You tell them you've got a great on-hold company you're working with and they're very affordable. Then you ask the customer if it would be O.K. if someone from First Impression could call them. Once the client says "sure" or "YES". You call or email us with the lead info. We take it from there.
Q : What is not a lead?
A: Hey, call ABC construction, they've got nothing on-hold, they may want your service?
Q : How much do I get paid when a referral becomes a customer?
A: $50.00
Q : When do I get paid?
A: We always pay the telephone vendor from our initial deposit. So you never have to wait until we get all our money to get your referral fee.
Q : How much does your on-hold service cost?
A: Always tell the client that advertising programs start under $300. It depends on how many commercials they want us to write and produce. And we split this cost in 2 payments making it affordable for everyone.
Q : What kind of system do you use?
A: Typically, our clients purchase an inexpensive off the shelf CD Boom box Player. We do not sell equipment. However, if client has the budget for "both" the on-hold productions and a digital player (memory chip) they usually purchase the player from you the telephone vendor.
Q : Tell me about your service?
A: It's simple. We offer two types of service. First Licensed Music on hold for when the client only wants "music only" with no advertising messages. They choose the music from our extensive library. And second by far our most popular service is On-Hold advertising. Where we combine licensed music with custom scripted "radio-style" commercials. Think of a commercial as a: 45 second radio spot.
Q : Once I get the customer interested in your service, should I have them call you, or should I tell them that you would call them?
A: Great question! Sometimes clients do call us after you spoke with them and gave them the First Impression post card. But most of the time we call them, because you asked them if it was all right for your on-hold company to call them.
Q : Are you guys any good at sales?
A: You better believe it! We have an extremely high closing ratio. That's because of 3 things. 1) We often make a spec spot for your referral so they get to try it before the buy it. 2) Our low pricing coupled with a high quality service. 3) Because of our follow up.
Q : This sounds like a no brainer. How do we get started?
A: You can start referring customers right away. But to make it even easier on you we've created full color glossy postcards for you to hand out to all your customers. These postcards really work, and they're proven to work much better than handing out our business cards.
How to jump start your $$$ partnership with First Impression
1 - NEXT SALES MEETING : This is SO IMPORTANT. Let us call in on your speakerphone during your next sales meeting, and we'll do a proper introduction of our company, our services, and how easy this partnership works. (Please print out FAQ .doc for each person present, this will help him or her tremendously)
2 - Don't wait for a customer to bring up Music/message on-hold. You bring it up.
3 - Put a blurb in your message window on your invoices. "Did you know we now offer Music/Message on-hold productions? It's more affordable than you think. Give us a call today!"
4 - Don't just limit your referrals from your sales people , your techs can use some extra cash too, even your administrative personnel. Sometimes techs refer more than salespeople!
5 - Send out a memo to all departments informing everyone of your new Value Added Service.
6 - Mention your new on-hold service on your On-hold messages. We'll help you there.
7 - Yellow Page Ad - next time your Yellow Page ad comes up for renewal add a bullet for. · On-Hold Advertising/Music On-Hold. It really works.
8 - Add the question on your new customer checklist or even when you're giving a quote "do you want some music or messages on-hold?" Even if you don't get the quote, you may still sell some on hold messaging and get a referral fee. This happens all the time to the people who are always mentioning on-hold service to their prospects/customers. |